FAQ Affiliates FAQ Advertisers Basis for affiliate marketing and terminology

FAQ Affiliates

Payments

What payment method do you use?
We make payouts by means of WebMoney, PayPal, Bank Wire.
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How often are payouts made?
We send payments on NET 30 basis as long as traffic quality is confirmed by advertiser. For example, the earnings for September will be paid out on October 30. To trusted publishers who have proven their traffic quality, we offer weekly payments and even payouts on demand. Please do contact your affiliate manager to discuss this possibility.
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What is a minimum payout amount?
The minimum payout amount is $25.
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How do I move from monthly to weekly payments?
For a time-tested affiliates, the quality of traffic of whom was confirmed by the advertiser and of whom there have been no complaints, we can at his request make a transfer to weekly payments.
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Can I refill my account at the affiliate account on vk.com with my earnings at Shark Games?
Yes, you can contact your personal manager with a request for the transfer of a specified amount of your earnings on our network to your account in our advertising account on the vk.com network.
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General

What is the main reason a publisher’s application would be rejected?
Shark Games works only with real and honest publishers. To protect the advertiser from fraudulent activities, we thoroughly review all applications. This process may be not suitable for potential publishers, but this is absolutely necessary and allows us to be the best. After registration, we verify all the information and add the publisher to our network. The main reason applications are rejected is the provision by publishers of unreliable information given during the sign-up process. If it were revealed that the publisher gave a false name, address, site, or any other false information, the application would be rejected. Thus, we ask you to mention only relevant information about yourself and your promotion channels.
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For what and how much does Shark Games network pay?
Network Shark Games pays the publishers for conversions (users’ actions) at the advertiser’s site. The cost for one action is different for each offer and depends on a variety of factors.
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How do I change the language of the interface?
In the new design of the personal account interface there is such an option, but unfortunately it is not yet supported, but you can ask your personal manager to transfer you to the old interface design. To change the language there, move the cursor over the tabs Account --> My Account --> in the Settings block, click EDIT --> in the Display Language field, select the required language.
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Promotion

Which traffic types do you accept?
For the promotion of each offer, there are defined types of traffic. Our affiliate network mainly specializes in work with web and mobile traffic (incentivized and non-incentivized). For the use of a specific type of traffic, it is necessary to obtain the consent of your manager.
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Do you accept spam traffic?
No. Spam is strictly banned in our network. Spam is mail (through electronic mail, social networks, SMS, ICQ, etc.) to users who did not expressly wish to obtain it. If we detect fraud or deceitful methods or spam, your publisher’s account will be immediately blocked.
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Are there any restrictions related to offering promotions?
Yes, every offer carries its own restrictions according to the allowed traffic types accepted by the individual countries and any other existing restrictions. To see the offer description, just click on its name. Before you start to promote an offer, you should get to know all its restrictions specified in the description. If you still have some questions, please contact your affiliate manager.
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I have a site; how should I begin promoting your advertisers?
There are two variants. The first—you should contact your affiliate manager and explain your site and the main characteristics about its visitors (gender, age, countries, etc.). Our manager will prompt you on which offer will be best for your site and send you all the necessary creatives. The second variant—you should choose a suitable offer in the system by yourself, then download the appropriate-sized banner and install it on your site.
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Can I change the creatives for promotion?
Yes, you can change a banner, text, landing page, etc., but on the condition that you have obtained your manager’s consent. Thus, before you start to use your own or changed creatives, you should send a request to your affiliate manager.
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I would like to install my own tracking pixel, is this possible?
Yes, it is possible. Shark Games allows you to use your own tracking pixels as well as pixels of different ad networks. By installing such a pixel, you will be able to optimize your promotional campaigns. For placement of the pixel, please go to the offer page in the section called “Conversion Pixels / URLS”
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How can I get a tracking link?
From the offer page, go to the section “Generate Tracking”. There will be your unique tracking link. In this section you can also add Sub ID’s.
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What kind of traffic do you accept?
Defined traffic types will be used to promote each specific offer. E-mail traffic is a mass mailing, which only follows the opt-in user base and news mailings to sponsor/advertising blocks. You should obtain your affiliate manager’s confirmation to use incentivized traffic.
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Do you have a referral program and how can I start to participate in it?
We have a referral program in our network, through which a affiliate can receive a percentage of earnings given to them by affiliates in our network. In order to begin to participate in the program and to find out the percentage of earnings, contact your personal manager.
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Do you have an account for agents on vk.com, and how can I get into it?
Yes, we have an account for agents on the vk.com network. To get into it, you only need to approve with your manager a method of filling your balance in an agent account, transfer money and wait for confirmation of your registration.
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What is retention?
Retention rate is an indicator of user activity. In mobile applications in CPI marketing, retention means the return of a user to the application, that is, its reopening. The ratio of the number of users reopening the application to the number of installs of the application is measured in percent.
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Why might an advertiser not pay for traffic?
In the event of the failure of a affiliate to observe the requirements of the promotion, that is to say in the event of the use of prohibited types of traffic, types of media, bots for the fraudulent install of applications, the advertiser has the right not to pay or to pay only for a fraction of the installs.
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What are private offers?
Private offers are offers which were launched specifically for one or more affiliates. The affiliates who can have access to such offers are those for whom, by agreement with the advertiser, these specific offers were launched.
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What are the daily cap and total cap?
There is a limit on the number of daily installs (daily cap) and on the number of installs for the duration of the entire campaign (total cap). Besides the number of installs, "caps" can also be expressed in terms of money. For example, the daily budget (daily cap) for an offer is 30 installs or $75.
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FAQ Advertisers

What is Shark Games?
Shark Games is an ad network using the principle “Cost per Action” (CPA). As an advertiser, you will pay only for necessary actions carried out by a user on your site. There is no need to pay for impressions or links. Actions can include the following: signing up for the site, filling in an application, product purchase, storage in the cart, program download, etc.
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Where will my advertisements be placed?
The publishers will place your advertisements at their traffic sources. These can be theme-based sites, forums, groups in social networks, mobile apps, mass mailings in accordance with the opt-in user bases, and contextual advertisements in search engines such as Yandex, Google, and so on. All the sources have only quality traffic. We closely vet and monitor every publisher. You can choose the traffic types you need, and we will connect only appropriate publishers to promote your product.
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What targeting types do you offer?
You can pay for the actions of the customers you need. We offer demographic (gender, age) and geographic (countries, cities) targeting. You can express your wishes in relation to the target audience and key words that should or should not be used, and we will inform the publishers of your preferences. This will allow you to receive only quality traffic from appropriate users.
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Is my product suitable for promotion in your network?
Most products or services from different categories are suitable for promotion through affiliate marketing. Sign up on our network, and we will contact you to discuss the possibility of working together and starting an effective promotional campaign for you. Our team will study your product and if necessary, will provide recommendations concerning how to make your promotional campaign effective and suitable to be promoted in our network. Key factors that in our opinion will allow your product to be profitable in the affiliate marketing are: • Your product is oriented at obtaining actions (signing up, filling in applications, sales, program installation).
• Your company is easily recognizable in the market and has a good reputation.
• You have a technical employee who can install tracking pixels at the action confirmation page and can optimize conversion.
• You understand how to work with and process CPA-traffic.
• You have a exact number of creatives (banners, e-mail, etc.).
• You have a clear idea of your target audience.
• You can set a favorable cost per action that will attract publishers, and they will more actively invest money in your product promotion and will provide only quality traffic.
In today’s competitive environment, publishers can choose among the hundreds of advertisers. Return on investment influences the decision-making process the most. Our team will help you to create a competitive offer, attract customers and publishers who will invest in your success. Even if you think your company is not suitable for one of the above mentioned points we are still ready to cooperate with you and waiting for your calls.
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How do you control the traffic quality?
We constantly observe the publishers’ traffic to be sure you receive only the best quality. Our ad network carefully reviews every publisher’s application. Each new publisher is thoroughly vetted. You can be sure that you should not pay for fraud actions and churning. Our system allows tracking of illegal actions of the publishers and in such a way prevents poor traffic.
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How can I optimize my promotional campaign in case multiple network publishers place my advertisement?
Shark Games allows using tracking Sub ID so you can track down the statistics (clicks, actions) for each publisher who advertises your offer and if necessary, switch off some specific publishers. All the statistics will be available in your personal account within the system.
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How much is placement in your network?
Joining the network does not require any payments, etc. We work on the CPA (cost per action) model, and you pay only when the specific actions you have chosen are undertaken (signing up, sale, etc.), which means that there is conversion occurring on your site.
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What creatives should I provide?
Depending on the traffic type you are willing to use, we ask you to provide us with appropriate creatives that you have available (banners, mass mailings, textual links, etc.). If you have many of them, it is best to provide the most effective ones. Moreover, if necessary, we can produce your creatives.
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What should I do on my technical part?
Your account manager will send you a special pixel (program code) that will need to be installed on the confirmation conversion page (“thank you” page). You will also need to determine the page to which traffic will be directed. You will probably want to track down the publishers from whom traffic comes. For this reason, you will need to write a simple code at the end of your page’s link.
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Should I work only with you?
If you choose to work only with us, you will gain some distinct advantages. We, ourselves, will place your offers in the other leading affiliate networks, maintain communication with them, and optimize promotional campaigns that will greatly save you time and money. You will also get access to our top publishers. For exclusive customers, we offer free development of creatives that will be used in our network. Because we are investing in our customers’ campaigns, we do not want to supply our competitors with our creative ideas and technologies.
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I would like to cooperate with you; how do I begin?
It is very easy to start a promotional campaign in the Shark Games network. To start with, you should sign up. You will receive an automatic letter with a form that needs to be completed. Your answers will help us understand your needs and prepare everything to begin. After receiving this information, our account manager will contact you to discuss the details. After signing the agreement, the next step is to start our CPA-campaign in the Shark Games network.
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Basis for affiliate marketing and terminology

What does CPA mean?
CPA (Cost per Action) is a payment form in Internet advertising and allows advertisers to pay for a specific required action taken by the users on their sites (signing up, ordering, test, goods purchase). In contrast to CPC/PPC models (cost per clicks) and CPM/PPV models (cost per impression), this payment form is the most effective and recompensed. The CPA model is directly connected with affiliate marketing.
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What is affiliate marketing?
Affiliate marketing is one of the types of Internet marketing that implies cooperation between the company and publishers that advertise its services or products. Publishers earn an income when the users redirected from their site (for example, clicked at the banner) purchase or sign up on the advertiser’s site. In this way, the users become new customers of the company and increase its income, which the company shares with its publishers.
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What is a publisher?
Publisher is a Web-master, site owner, advertisement purchaser who promotes products or services of the advertiser and receives payouts for sign-ups or purchases. Publishers promote advertisers by means of banners, sending e-mails, text links, etc.
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What is an advertiser?
An advertiser is a company that sells goods or services and is interested in attracting new customers.
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What is an affiliate network/CPA network?
An affiliate network brings advertisers and publishers together. Advertisers pay for specific customers, and publishers earn money monetizing the traffic of their resources. An affiliate network tracks promotional campaigns and coordinates a financial relationship between advertisers and publishers.
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What companies do use affiliate marketing?
Affiliate marketing is suitable for nearly any company that conducts business on the Internet. Advertisers who use CPA marketing can less-known companies as well as huge, popular brands.
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What are the advantages of affiliate marketing?
Payments for results and as a consequence, better returns on investments. The advertiser does not pay until he/she receives needed conversions or actions. Affiliate marketing is an ideal solution for brand development, income growth, and customer base expansion. Publishers get the possibility to earn money, even when they do not have their own sites. They can choose from any allowed Internet marketing tool and start promoting any suitable advertiser who will provide all the necessary creatives and will perform all the customer service.
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CTR
This is the index that is used to assess the effectiveness of creatives. It reflects the ratio of the number of clicks on the banner and the number of impressions, expressed as a percentage. For example, if the banner was shown 50 times and five people click on it, then the CTR would be 10%.
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Conversion rate (CR)
Expressed as a percentage—links to the site that end in a targeted action (for example, signing up or a purchase). The conversion rate is calculated as the ratio of targeted actions to the number of clicks/visits.
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Keyword
It is a word (or often a phrase) used while utilizing search engines.
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EPC
Publisher’s earnings for one click. This index is calculated as the ratio of income to the number of clicks and helps to illustrate which offer is more profitable to promote. as high payouts do not always guarantee high income. EPC is useful for promotion campaign optimization and allows partners to determine how much the cost per click should be lowered in order to earn income.
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Sub ID
Sub-Affiliate ID. This parameter is used for identification and tracking of the source for a specific keyword or banner. Publishers can mention Sub ID at the end of tracking link, which allows promotional campaigns to be run more effectively. Advertisers also use this to track the traffic of a specific partner.
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Offer
This is an advertiser’s offer and includes information on what targeted action he/she is ready to pay for and how much will be paid. Permitted traffic types, target audience, and other information are also given in the offer.
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Landing page
This is an advertiser’s page the user arrives at after clicking on the advertisement’s link. It is to this page the publishers’ traffic is directed.
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Tracking pixel
Special tracking code that is installed on the confirmation page and that provides information on successful conversions to the Shark Games network.
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Retention Rate
An indicator of user activity. In mobile applications in CPI marketing, retention means the return of a user to the application, that is, its reopening. The ratio of the number of users reopening the application to the number of installs of the application is measured in percent.
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Incentivized traffic
Traffic for users who are directly not interested in the advertisers’ product or service but they are ready to do definite action in exchange to the encouragement offered. Virtual money, bonuses, points in the online game and other prizes can be used as an encouragement. The users sign up on the site, present their e-mail, download soft, etc. in exchange. Advertisers usually do not accept such traffic but if it is used in a proper way it can be an effective instrument for some advertisers. For example, when the company’s target is to make the brand recognizable, gather e-mail addresses or raise the point “like” in social networks.
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Non-incentivized traffic
Traffic from users who are interested in the application and who click or install due to their own desire. In other words, these are the people who were not specially motivated to make any kind of step. Seeing an advertisement, such a user takes the decision to perform the action himself.
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Bounce Rate
The percentage of users who intended to make an install and visited your landing page, but left and did not do it, and did not get to the landing page of the offer.
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CPC
Сost per Click. It is a payment for click/link to the site.
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CPM
Cost Per Mille. It is a payment for one thousand impressions. This model is also called as CPT (Cost Per Thousand) or CPI (Cost Per Impression).
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CPL
Сost Per Lead. Means the payment for user contact data. As a rule, the target action in this model is signing up or filling in the application by the user on the site.
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CPS
Сost Per Sale. It is a payment model for sale: a publisher gets either percent from the purchases of the user engaged by him/her or the fixed rate.
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